Sanrio is a renowned Japanese company established in 1960, celebrated for creating over 450 charming characters that have become icons of kawaii (cute) culture. Their most famous character, Hello Kitty, introduced in 1974, has captivated audiences worldwide and remains a symbol of cuteness and friendship. Sanrio's diverse range of products includes stationery, accessories, plush toys, and homeware, all featuring their beloved characters like My Melody, Cinnamoroll, and Kuromi. With a commitment to spreading joy and fostering connections, Sanrio continues to delight fans of all ages across the globe.